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Professional Beauty Industry Is Recovering & Moving Toward Digitalization

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By: TOM BRANNA

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According to a recent report from Kline Group, 2020 marked the boldest moves toward digitalization for the professional beauty industry. Professional skin care  was the only segment to gain share, while professional hair care and nail care saw steep declines. “Consumers favored products that were selfcare- and wellness-oriented,” says Kline. “This was especially seen in the rise of soothing products, designed to repair damaged or irritated skin and clean beauty claims.”   Profession...

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